The Impact of Social Media in the Workplace Social media is no longer a novelty. 73 percent of Americans use at least one of eight popular social media platforms, which include Facebook, Twitter, Instagram and Snapchat, according to the Pew Research Center. However, the use of social media in the workplace toes a fine line. While it can certainly be a boon to company marketing efforts when used appropriately, social media use can also be a drain on employees' productivity. Company Publicity Most people expect a business to have a social media presence; it's often as important as a website. Social media for your company allows you to connect with your consumers or audience, enhance your brand, bring attention to your products or services and network with like-minded people, both locally and nationally. Image Risk If the person in charge of social media doesn't know how to use it appropriately, the company is at risk of developing a poor image. All it takes is one poorly ti...
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